Ever wondered who the strategists behind political campaigns are? The ones who create compelling television advertisements, distribute direct mail, navigate the spin room, and manage many other details of a campaign?
These strategists are political consultants. Like management consultants, their positions involve intensive research and data analysis. However, instead of simply giving a recommendation, political consultants turn their strategies into action plans and implement them.
These strategists are political consultants. Like management consultants, their positions involve intensive research and data analysis. However, instead of simply giving a recommendation, political consultants turn their strategies into action plans and implement them.